mediarithmics and Easyence Merge. The group becomes the key player in retail + media

Audience | Attribution | e-Merchandising | Retail Media


Easyence platform merges all your CDP, Attribution, E-Merchandising and Retail Media needs.

mediarithmics, an enterprise data platform


mediarithmics is a next-generation CDP - providing the best of CDP, DMP and data collaboration capabilities. It deploys some of the most advanced use cases across Europe, including monetisation, marketing, personalisation, retail media, data science and much more.

mediarithmics acquired Easyence in October 2023 to strengthen its ambitions in retail media.


More than 140 retailers have optimized their marketing performance with Easyence.

Easyence streamline your marketing operations and take your business to the next level