My mission is to maximise the ROI of my online product catalog. I customise the website navigation and steer the conversion rate.
I start the day by outlining the e-merchandising strategy according to both my visitors’ journeys and business challenges: sales campaigns, destocking... I expose the right product to the right customer at the right time on my e-commerce website.
Today is the last day of our private sales, Easyence E-merchandising App provides recommendation of ranking strategies to implement, by computing traits like Top and Flop product purchased.
With Easyence Audience App, I build smart audiences to create a customised homepage for my website. Based on a combination of customers' events collected online and offline channels including store's interactions and product appeal algorithms, I maximise customer value.
3 scenarios have been considered for my home page: for unknown visitors, the current promotional banner gets displayed. If the visitor is known as an offline shopper, the banner will feature our new online booking offer. Last scenario, a cross-selling offer will be highlighted for online shoppers based on purchasing history.
Since using Easyence, our teams across departments can better work together within a unified vision.
I find out a lot of SEA traffic in an out-of-stock product category. Notification is sent to the Acquisition Manager in order for corrective action to be implemented and to avoid media waste.